Meet the Face behind DisCoucher

"A 21-year-old woman has come up with a concept she believes will have people trooping to recreation facilities all over Kenya. 
Ms Sharon Njoroge imagines a time when a single book will be the gateway for locals and visitors to sample the best that Kenya has to offer in terms of hotels, restaurants and spas.

The annual book, plus a dedicated website, could be a one-stop solution for anyone around the globe who wishes to relax in Kenya."

The marvel of DisCoucher's Ksh300,000 worth of vouchers & discounts

The marvel of DisCoucher's Ksh300,000 worth of vouchers & discounts

Sharon Njoroge, 22, found the perfect solution to the problem of finding the various coupons by creating a book known as Discoucher. Essentially, DisCoucher is a book of discount vouchers to various restaurants, hotels and beauty services across Kenya. Each voucher within the book provides ‘buy and get one free offers’ to the customer. The book is an annual publication; therefore all the offers are valid for the whole calendar year.

Kenyabuzz Interviews our Founder

In 2015 Sharon Njoroge introduced DisCoucher, Kenya’s first book of discounts. Within it are free discount vouchers that you can avail at popular hotels, restaurants and spas. It’s mechanics are simple. Buy one, get one free.

When you buy a product or service at a participating establishment, you trigger the use of a voucher. For instance, if you buy a meal at the Carnivore, you can then redeem another meal of the same amount using a voucher from the book. It is a 100-page ticket to freebie heaven.

Sharon got the idea from Dubai where she lived and studied for 10 years. DisCoucher has partnered with over 50 outlets in and out of Nairobi to offer such discounts. The current edition includes offers to Carnivore, Le Palanka, Que Pasa, Cheka Japanese, La Maison Royale, Diani Reef Beach Resort, Medina Palms, etc.

But it hasn’t been a breeze. 22-year-old Sharon forms part of a unique but growing group of Kenyans. Young individuals who for one reason or the other spent their formative years in a foreign land. “They like to call us Third Culture Kids,” she says.

They have moved between cultures, inadvertently turning into rolling stones. For some like Sharon, home eventually beckons. And through the process of rediscovering it, the reality of their divided culture comes into play, posing challenges. How do they cope?

I sat down with Sharon for a candid talk about setting up shop in Kenya. And how she navigates the business and social nuances of a country she knows to be home but sometimes hardly recognizes her.

Learn More About Our Founder

As life in 2016 would have it, geographic limitations are a thing of the past. Despite being wrapped up warm on a cold winter morning in London, I found myself living vicariously through the image on my iPad in the tropic heat of Nairobi as I connected to Sharon Njoroge, Founder of the newly launched tourism start-up, DisCoucher.

At just 22 years of age, Sharon has relocated to her country of origin Kenya, which she describes as an ‘adjustment’. Having spent a majority of her life out of the country due to parents who lived abroad, she spent her early years in Angola, Indonesia and Dubai; all experiences that taught her the importance of adapting with regards to embracing new languages and cultures, eventually making her the resilient young woman she is today..............